Save water, drink beer

In some cases, bottled beer is cheaper than bottled water here.

Recently, Belgian brewers have started a campaign to get more people to drink beer.

According to this article, Belgians aren't drinking nearly enough of their own spectacular beer.

Drink more beer, urge Belgian brewers

The Bulletin

The Belgian Brewers Association wants to do something about the declining beer consumption in Belgium, which has dropped to a historic low of an average of one pint a day. Therefore, the brewers are launching a media campaign, involving TV and radio spots and ads in newspapers and magazines, starting in November and continuing through 2014. "Forty years ago, Belgians drank an average of 120 liters per year," says director Sven Gatz. "Today that number is just 74 liters. It is a bizarre and conflicting situation because our beers are so highly praised abroad, while in Belgium consumption is on the decline."

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The comment below was at the end of this article and perhaps explains it all and they also have a nifty solution.

Comment

ANONYMOUs

Be delighted to drink more healthy delicious Belgian beer, but there is a problem! The police give you a big fine if you drive a vehicle.  Solution: Arrange a beer drinking week where there are no police fines.  That would generate money for the breweries, cafés and restaurants and the public would be very happy to relax. Extra tight rules and regulations need to be relaxed, from time to time.

Yes, that was an actual comment.  Anonymous is proposing that we set aside a beer drinking week where drinking and driving is not illegal.  After all, it "would generate money for breweries, cafes and restaurants". Furthermore, in this beer drinking week, "the public could relax" and who needs those "extra tight rules and regulations"? Relax them too!  Perhaps in some way that makes economic sense, but I'm pretty sure it doesn't qualify as common sense.  Try again.